ExpertSatellite

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Beginning next month, race fans will have another reason to get fired up when DIRECTV and NASCAR launch their new HOTPASS service at the 2007 Daytona 500.

"NASCAR fans are the most passionate and committed fans in all sports," said DIRECTV Entertainment president David Hill. "Their depth of knowledge of what it takes to win is matched only by their commitment to their favorite driver. We're giving the fans of five drivers a race, the chance to live the entire race sitting next to their favorite driver. They'll hear driver conversations with the spotter and crew chief, they'll hear and experience every decision, and watch every move they make—right or wrong. For NASCAR fans, this is the ultimate thrill ride. Like the crew chief, they'll know where the driver stands in the field because both the network broadcast and the driver cameras will be on the same screen. It's a whole new way of looking at NASCAR."

The service package will put fans "behind the wheel, in the pits and around the track with their favorite NASCAR drivers and teams," by offering five separate channels of race coverage each week featuring five different drivers. Each of the five dedicated driver channels will offer multiple camera angles, real-time statistics, in-car audio and a dedicated announcer team. Through the agreement, DIRECTV and NASCAR will offer the HOTPASS service exclusively to the satellite provider's subscribers for the next three years.

"NASCAR is always breaking ground in presenting new ways for our fans to become fully immersed in the NASCAR experience," said NASCAR's vp of broadcasting and new media, Dick Glover. "DIRECTV is a company consistently on the leading edge of sports television innovations, so this was a perfect fit."

For subscription information and a complete schedule visit: http://directv.com/hotpass.
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